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S2 E56 - It's About Time We Talk Outbound | Jessica Watts

Stacking Growth | The B2B Marketing Podcast

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I Love the Language, Why Bye?

Outbound uses a customer impact equation to create compelling messages. It's different than maybe what the marketer would do, but it can be used by both sides of the aisle. Outbound is able to build these entire sort of automations and outreach that support this Y-by framework. And we even go so far as to say, like for every opportunity scheduled, what Y-by scheduled it,.

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