The chapter explores how a company ensures brand safety for ad placements across various platforms by verifying viewability, non-fraudulent activities, and security. It discusses the changing content landscape on platforms like Twitter and the implications for advertisers, highlighting the rising popularity of social video platforms. Additionally, the conversation touches on regulatory concerns impacting platforms like X and TikTok, and the shift of advertising dollars to closed social retail media networks.
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Bloomberg Businessweek Assistant Managing Editor Jim Ellis provides the details of the Businessweek story Boeing’s Struggles Give Airbus a Chance at Aviation Dominance. DoubleVerify CEO Mark Zagorski discusses rooting out misinformation in online ads. Bloomberg News Equity Capital Markets Reporter Amy Or talks about Reddit disclosing further details of what is set to be one of the year’s biggest initial public offerings, with the company and some existing shareholders seeking to raise as much as $748 million. And we Drive to the Close with Michael Sheldon, Executive Director at RDM Financial Group.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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