EP 420: Why every business is "on a mission to..."
What Works
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Sinex's a Higher Purpose
Sinex cites Apple, the er example of doing business differently, to illustrate how the Start with Why ideology works. Central to Sinex's premise is the idea that inspired, mission-driven workers will be more creative and innovative than people simply doing their job. But my beef with inspiring workers to action is the predictable consequences that workers experience in this paradigm.
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