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40- Testing Business Ideas with David Bland
d.MBA
How Many Experiments Should I Be Thinking About?
"I wouldn't think more than 12 weeks ahead as far as planning out. I like 12 weeks because if you run experiments for 12 weeks and there are, there is no evidence whatsoever that people want this," he says. "You have to have a vision and you have to give yourself enough time to run enough experiments"
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