#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Let's Talk Loyalty
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Apple's Loyalty Strategy: A Holistic Approach
Andrew Keen: Apple has perhaps the most extraordinary loyalty of any brand in the world. He says there is no loyalty program or points program that can overcome a bad customer experience at the most basic level. The more products you add, the more devices you add, your extended family network of Apple products, the more things you can do.
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Transcript
