In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.
Dave and Bruno discuss:
- Building a creator-led marketing program that encourages user-generated content and community involvement
- Aligning marketing with product-led growth for self-serve models
- Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound
Timestamps
- (00:00) - - Intro to Bruno
- (08:34) - - Tailoring Growth Marketing Strategies
- (10:35) - - Freelancer-Generated Content
- (13:21) - - Launching a Creators Program
- (19:54) - - Collaborative Product Integration
- (20:43) - - Quality Over Quantity in Influencer Marketing
- (24:59) - - SEO Tools Development with Clay and Webflow
- (29:53) - - How to Craft a Distinctly Unique Brand
- (30:30) - Customizing Outbound Strategies
- (33:49) - - Having a Strong Company Vision
- (38:06) - - In-House SEO vs External Agency
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