Introduction

Season seven of build, open views podcast on scaling companies and all things produc let growth. This season were coming back to a topic we become increasingly passionate about, product led growth. A product led growth strategy equates to putting product at the centre of custom acquisition, conversion and expansion. For wade foster, co founder and ceo of zapier, the customer always comes first. On this episode, we chat about what their early customers looked like,. how collecting data, even when they didn't have the man power to analyze it, helped them over the long run.