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2min chapter
519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Rethinking Customer Engagement and Product Development
This chapter explores a financial services company's shift towards a consultative approach in customer service, specifically catering to the needs of returning military personnel. It emphasizes the importance of affordability and suitability in product offerings, demonstrating a trend of tailored services over traditional sales tactics.
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