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Dan Heath | Upstream Thinking & Moment Making

Good Life Project

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Making to Stick Book Covers

Made to stake was fundamentally about taking an idea or a concept and craft it in a way where when it goes out into the world, it's just, people like th they hear at once. The cover itself did what the content of the book promised. There is actually a whole back story behind that cover. We were just determined to get duck tape on that cover. We just went to the mat for duck tape. And i 'm glad we did, because id seemed to strike a chord.

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