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I don't envy you the work that is ahead of you, but I think it's awesome that you have understood where your potential customer segments are. You end up diluting the message if you talk to too many people at the same time and then splitting things out. There is no way that you can have one message that fits everybody. It's quite the opposite of what personalization is about right like to think that you have this generic generic way of reaching people. So yeah, I really, really like this as an as an audience building move. That is a professional audience around your business though for your personal audience. Like for you as a person. Are you going to keep building that