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Episode 1. Jack Cowin
How I Made It
The Business Case for Plant Base Meat
There are attributes that will make plant base meat successful in the long run. The health aspect, there's no claster all. There's no anti biotics. 70 % of the world's anti biotics go into the livestock industry. Animal welfare people don't like the industrial production of cattle and chickens. So there're lots of arguments. But the wopper is still on the menu, so you're not thinking that the whopperis going to disappear. It's just there's a new plant based rebel burger in there. And hands down winner, guarantee.
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