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16min chapter
489 The Content Entrepreneur by Joe Pulizzi
The Marketing Book Podcast
Navigating the Shift: From Social Media Dependency to Building a Community
This chapter delves into the evolution of content entrepreneurship, emphasizing the move from relying solely on social media platforms to focusing on building a dedicated audience through community engagement. The speaker shares personal experiences of fluctuating social media popularity and the importance of creating assets like email newsletters for better control and user experience. The chapter also highlights the transformation from selling products to fulfilling audience needs, showcasing the impact of listening to the community and adapting business models for sustainable growth.
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