Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.
They cover:
- Subject line strategies
- Design do’s and don’ts
- What makes a truly great email in 2024
This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.
Timestamps
- (00:00) - - Intro to Jay and Pierce
- (05:09) - - What Personalization Looks Like in 2024
- (09:54) - - Using “Friendly Froms” to Increase Open Rates
- (14:07) - - How the Best Emails Are Designed
- (17:49) - - How Often Should You Send Emails?
- (18:53) - - Sending a Killer First Email
- (25:01) - - Your Reader Needs Context
- (26:46) - - Use First Person for Better Call-to-Action Buttons
- (29:44) - - How to Avoid Confusing Content
- (34:32) - - Why You Need To Focus On Building Trust
- (36:11) - - Writing for Engagement
- (43:47) - - Email Branding Trends in 2024
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
