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Effective Sales Strategies and Tactics
This chapter explores key sales strategies, including pushing for the next step, answering yes or no questions concisely, and leveraging job postings for prospect insights. It discusses handling tough sales situations, focusing on value over features, and differentiating from competitors at higher executive levels. Emphasizing the importance of making a strong impression in the first ten minutes of a call with a CEO and teaching prospects something new to drive successful sales.