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#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller

The Amy Porterfield Show

CHAPTER

The Right Engine and the Left Engine

Start with the problem and position your product as the solution to the problem. Give your clients three steps they can take from their problem to your solution, give me negative stakes. What terrible things going to happen if I don't buy your product, what great thing is going to happenIf I do buy your product then ask me to buy the product. That is a 2500 year old storytelling formula that invites a customer into a story in which they use your product to solve their problem. And it's amazing how most of us, when we go to sell something, we are so passive aggressive and confusing that the person we're trying to sell something to doesn't even understand that we want them to buy

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