The Right Engine and the Left Engine

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Start with the problem and position your product as the solution to the problem. Give your clients three steps they can take from their problem to your solution, give me negative stakes. What terrible things going to happen if I don't buy your product, what great thing is going to happenIf I do buy your product then ask me to buy the product. That is a 2500 year old storytelling formula that invites a customer into a story in which they use your product to solve their problem. And it's amazing how most of us, when we go to sell something, we are so passive aggressive and confusing that the person we're trying to sell something to doesn't even understand that we want them to buy

The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation

Have you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start?

I get it, sweet friend – the thought of accelerating your business growth sure does sound nice, but it’s hard to take that first step, especially when you don’t have a proven framework to follow.

But here’s the good news. There are proven frameworks out there that can help you optimize your small business for revenue and profit.

And that’s why I invited Donald Miller to the show. Don is a business educator and author (among many other things) who scaled his four person business to a 15 million dollar operation by following a simple six-step plan.

Talk about some serious growth!

He’s going to break down his six-step framework (that anyone can use, no matter where you are in your entrepreneurial journey) -- along with the biggest lessons he learned along the way.

Don is no stranger to the show, and it’s because I have the utmost respect and admiration for him as a person, and a business owner.

I hope you enjoy this conversation and learn as much as I did!

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