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178. User-Generated Content: Facilitating Meaningful Conversations About Your Products in the New Age of Marketing With Scott Warner

Millionaire University

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Harnessing User-Generated Content in Marketing

This chapter explores the critical role of user-generated content (UGC) in modern marketing, particularly for small businesses striving to compete with larger brands. It addresses the challenges faced by entrepreneurs while emphasizing the importance of authenticity, compliance, and ethical use of customer content. The speakers encourage marketers to adopt a personal approach and leverage UGC effectively, celebrating the underdog spirit and the potential for organic promotion.

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