S2 E2 - Demand Capture vs. Demand Creation
Stacking Growth | The B2B Marketing Podcast
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Direct Attribution Is Like, It's Shackles for Marketing
Free text is really kind of the game changer there, having a free text required field on your form. And once you have those qualitative insights, it will completely transform your marketing strategy. You learn so many things just by asking somebody how they heard about you. So not only are you creating a competitive advantage for yourself as a marketer, you're also creating acompetitive advantage for your sasebrand.
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