The Reality of the Situation We're In

I think in the business, the business side is certainly true. And there are different levels of statistically significant robust answers that are necessary. I agree with you that it's for us because we're buying in a. It's not a consumer business. We're buying founder or technology companies that are business to business. That may not be true in a consumer business where you've got, you know, millions of customers talking to 20 of them.