5min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Hamilton Helmer – Power + Business - [Invest Like the Best, EP.174]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Branding as Power Is a Far Broader Concept Than Brand Awareness

When i got my first ipot, i didn't really worry about apples proprietary song form at that much. But guess what? If i tried to take those songs and put them on another device, they disappeared. So perhaps the way to think about switching costs would be, you can get them eventually by being a part of someone that's going through a paradime shift. The last two powers that are in the time phase you call stability of the business are process power and branding. Branding as power is a far narrower concept than brand awareness. You have to be very thoughtful about how you develop a brand. And there's always this trade off, of course, between a branded good off...

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