The Importance of Prop Copy on Product Pages

Product pages are where people pour themselves into the home page, the landing page that people end up on from an ad. One of the things that I've been seeing missing on product pages a lot recently is an about the company section or about the brand. If you can give them that in a way that makes your product seem like more intentional, more human, like they're humans behind it,. Then even if you're in a very crowded space, you will be more memorable and you'll be more likely to capture that for sale because they trust you.