Introduction

This is the sixth of a special seven part series on effectiveness. Greg Hahn, co-founder of Mischief talks to Walk's Fergus O'Carroll about communication between teams and how it can be improved. The culture of creative effectiveness is something we're currently looking at closely here at Walk. We've got growing evidence to help with the loss of the technical elements of effectiveness. But the culture in which those investments are signed off and assessed is just as important.