9min chapter

UX Cake cover image

Scaling UX Research : Democratization 2.0

UX Cake

CHAPTER

Evolving UX Research Practices

Discussing the maturation process of a product UX research team within a company, from singular methods to mixed methods studies. Highlighting the shift towards more strategic work, including mental model studies, persona studies, and market research, and the positive impact on team dynamics and stakeholder buy-in.

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