The Future of Entertainment: From Creative Excellence to Theme Parks

What started as five friends filming trick shot videos 16 years ago has become a new media empire. Dude Perfect has more than 61 million followers on YouTube alone. CEO Andrew Yaffe talks with host Jeff Berman about how he and the dudes are leveraging the Disney playbook to build a vertically integrated business that spans, content, products, events and maybe someday … their own theme park.

Read a transcript of this episode: https://mastersofscale.com

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