How to Debug a Cake

Sarah had an email list of around 5,000 people and she was selling e-book for $10 a pop. She came to me saying, hey, I cannot survive this business. In her mind, the diagnosis of this problem is that her marketing is not working. So in strategy, as identified in the book, good strategy, bad strategy, there are three key components of strategy. The first component is the diagnosis. Most of the times people diagnose problems wrong.