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Unpacking Google I/O 2025

Thoughtworks Technology Podcast

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Exploring Google's Gemini: Transforming E-Commerce

This chapter examines the integration of Google's Gemini technology within various applications, emphasizing its impact on e-commerce and brand identity. It highlights advancements like direct purchasing from search results and the use of augmented reality, while addressing the challenges faced by smaller vendors in a saturated market. The discussion also sheds light on the evolution of Gemini's product development, focusing on the transition from research to practical applications.

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