5min chapter

The New Music Business with Ari Herstand cover image

How to Navigate the New Live Music Industry

The New Music Business with Ari Herstand

CHAPTER

The Mixed Bag of Independent Music

"The real real sauce gets me in trouble sometimes," he says. "I just came off of two and a half months of touring in a year where we were one of the first bands to come back and really tour independently." He's seen everything from, hey, your show is being canceled because there weren't enough tickets sold to ticket link going on sale three days before they got there. But I will say it was worth every dollar lost, love to get back over there, having not been as an indie in almost five years.

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