2min chapter

The Colin and Samir Show cover image

We interviewed YouTube employees about Shorts monetization

The Colin and Samir Show

CHAPTER

Is YouTube Going Beyond 60 Seconds?

We're already seeing creator behavior change, like, thumbnails on the mobile device, they'll start auto playing if you linger on them for a while. So people have to be much more cognizant of not just the thumbnail, but the experience of the first two seconds. Do you anticipate shorts being able to push beyond 60 seconds? Or is that like similar to TikTok right now,. We're seeing longer form, yeah, short form vertical content in multiple places.

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