OnBD with ALF cover image

The buzz around Pension Bee with Jasper Martens

OnBD with ALF

CHAPTER

The Power of Sports Sponsorships and Long-term Brand Investment

This chapter explores the effectiveness of sports sponsorships in increasing brand awareness and value for money. It discusses the emotional impact on consumers and the importance of long-term investment for a brand's success, including potential sponsorships in women's sports.

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