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S8E29: Bain New Market Entry Case Interview: Zenith Hotels

Strategy Simplified

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The Impact of the Recession on Travel

"I was a bit worried that it might be a bit too cookie cutter when you came in with the classic market competitors customer segment, which is fine. The highlights of the framework to me specifically were when you included things that really contextualized the case," he said. "What has tourist foot traffic slowed down? Is Bahamas still an interesting place?"

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