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110. Using Psychographics to Improve Your Volunteer Recruitment Appeals

Volunteer Nation

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Developing Volunteer Personas for Improved Recruitment Appeals

The chapter delves into the strategic recruitment approach for volunteers in 2024, stressing the significance of creating volunteer personas using psychographic data. It underscores the need to tailor recruitment efforts to resonate with volunteers individually, shifting from a generic to a personalized recruitment strategy rooted in human behavior insights.

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