If Then
Book • 2020
In 'If Then', Jill Lepore delves into the story of the Simulmatics Corporation, a company founded in 1959 that aimed to predict and control human behavior through data analysis.
The book explores how Simulmatics' work laid the groundwork for modern predictive analytics and behavioral data science, influencing politics and technology decades later.
Lepore's narrative weaves together the company's history with broader themes of Cold War America, technological innovation, and societal change.
The book explores how Simulmatics' work laid the groundwork for modern predictive analytics and behavioral data science, influencing politics and technology decades later.
Lepore's narrative weaves together the company's history with broader themes of Cold War America, technological innovation, and societal change.
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Jill Lepore
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