Dr. Paul Etchison has recently been evaluating what it feels like to be a patient in his office. He takes the patient experience pretty seriously, but since dentistry really sets the bar low (and medicine sets it even lower), he's on a mission to make it amazing! He's got some thoughts:

Reviews: good, bad and ugly
Is the bar set low? (yes, yes it is)
Paul was an advertising major...priming
TVs on the ceiling
Touch points and team perspective
Poo pouri and Paul
Operatory set ups and consistency
Complimenting the team during hand offs
How often is the dentist in their own chair?
No one is talking about your bond strength!
Ask your assistant to do an impression of you
Role paying sucks, but it's really helpful
Running in to patients out of the office
The "automatic introduction" trick with your spouse
Buy Paul's second book and review it
Dancing at hands on implant courses

Some links from the show:

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Why Beethoven? A Phenomenon in 100 Pieces

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