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Mentioned in 1 episodes
Emotional Branding
How Emotions Create Strong Brands
Book •
Mark Gobe's "Emotional Branding" delves into the psychology of branding, emphasizing the importance of connecting with consumers on an emotional level.
The book argues that successful brands are not just about logos and slogans, but about creating a deep emotional resonance with their target audience.
Gobe explores how brands can evoke specific emotions and create lasting impressions.
He provides practical frameworks and case studies to illustrate his points, offering valuable insights for marketers and brand strategists.
The book's core message is that emotional connection is crucial for building brand loyalty and driving business success.
Ultimately, it encourages a shift from purely rational branding approaches to a more holistic and emotionally intelligent strategy.
The book argues that successful brands are not just about logos and slogans, but about creating a deep emotional resonance with their target audience.
Gobe explores how brands can evoke specific emotions and create lasting impressions.
He provides practical frameworks and case studies to illustrate his points, offering valuable insights for marketers and brand strategists.
The book's core message is that emotional connection is crucial for building brand loyalty and driving business success.
Ultimately, it encourages a shift from purely rational branding approaches to a more holistic and emotionally intelligent strategy.
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Mentioned in 1 episodes
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Kyle Lacy
17 snips
E15: The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
