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Mentioned in 1 episodes
Alchemy
The Surprising Power of Ideas That Don't Make Sense
Book • 2016
Rory Sutherland's 'Alchemy' challenges conventional logic by highlighting the power of seemingly irrational ideas in decision-making.
The book delves into the realm of human psychology, demonstrating how understanding our irrational behaviors can lead to innovative solutions.
Through a series of engaging anecdotes and thought-provoking experiments, Sutherland reveals how embracing counterintuitive strategies can unlock hidden potential and drive remarkable outcomes.
He argues that by questioning traditional assumptions and embracing the unconventional, we can achieve breakthroughs that elude those bound by rigid logic.
'Alchemy' encourages readers to rethink their approach to problem-solving and embrace the transformative power of illogical thinking.
The book delves into the realm of human psychology, demonstrating how understanding our irrational behaviors can lead to innovative solutions.
Through a series of engaging anecdotes and thought-provoking experiments, Sutherland reveals how embracing counterintuitive strategies can unlock hidden potential and drive remarkable outcomes.
He argues that by questioning traditional assumptions and embracing the unconventional, we can achieve breakthroughs that elude those bound by rigid logic.
'Alchemy' encourages readers to rethink their approach to problem-solving and embrace the transformative power of illogical thinking.
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Mentioned in 1 episodes
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Matt Davies
56 snips
S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
