The century of the self

Adam Curtis' *The Century of the Self* is a four-part documentary series exploring the impact of Freudian psychoanalysis on 20th-century politics and culture.

Curtis traces the influence of public relations techniques derived from psychoanalytic insights on shaping public opinion and manipulating consumer behavior.

He examines the role of figures like Edward Bernays in developing these techniques and their application in various contexts, including political campaigns and advertising.

The series critiques the ways in which these techniques have been used to control and manipulate individuals and societies.