#14950
Mentioned in 1 episodes
Start Marketing the Day You Start Coding
Book • 2024
In this book, Rob Walling stresses the critical role of marketing in the success of a software startup.
He argues that marketing should begin the day coding starts, rather than waiting until the product is ready to launch.
Walling provides practical advice on idea validation, building a pre-launch mailing list, and the importance of continuous marketing efforts to drive traffic and sales.
He also discusses the need to focus on high-quality traffic and the importance of data-driven decision-making in marketing and product development.
He argues that marketing should begin the day coding starts, rather than waiting until the product is ready to launch.
Walling provides practical advice on idea validation, building a pre-launch mailing list, and the importance of continuous marketing efforts to drive traffic and sales.
He also discusses the need to focus on high-quality traffic and the importance of data-driven decision-making in marketing and product development.
