The Geek Way: The Radical Mindset that Drives Extraordinary Results

In 'The Geek Way,' Andrew McAfee explores the radical mindset that underpins the success of tech startups and other innovative organizations.

By combining insights from cultural evolution, management theory, competitive strategy, psychology, military history, and cultural anthropology, McAfee shows how this 'geek way' of thinking and working can lead to rapid learning, intense cooperation, and the achievement of remarkable results.

The book argues that when the right conditions are in place, this mindset can help build reusable spaceships and self-correcting organizations, while under the wrong conditions, it can prevent bureaucracy and other dysfunctions of the Industrial Era.