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Mentioned in 1 episodes
Popping the Publishing Bubble
Book • 2015
In this article, Ben Thompson discusses the unsustainable business model of the publishing industry in the digital age.
He explains how the transition from print to digital has led to a bifurcation of incentives between publishers and advertisers, resulting in a dysfunctional relationship.
Thompson argues that advertisers are increasingly abandoning traditional publishers for more targeted and efficient advertising options on social media platforms like Facebook.
He also emphasizes the need for publishers to adopt sustainable business models, such as subscriptions or native advertising, to align their interests with those of their readers and advertisers.
He explains how the transition from print to digital has led to a bifurcation of incentives between publishers and advertisers, resulting in a dysfunctional relationship.
Thompson argues that advertisers are increasingly abandoning traditional publishers for more targeted and efficient advertising options on social media platforms like Facebook.
He also emphasizes the need for publishers to adopt sustainable business models, such as subscriptions or native advertising, to align their interests with those of their readers and advertisers.
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Mentioned in 1 episodes
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Ben Thompson himself, discussing the dysfunctional relationship between publishers and ad networks.
Ben Thompson himself, discussing the dysfunctional relationship between publishers and ad networks.
The Idea Adoption Curve
