Race-baiter

Book • 2012
In 'Race-Baiter', Eric Deggans examines how modern media fuels fears, prejudices, and hate by segmenting audiences and playing on deep-rooted fears.

He argues that this divisive strategy is used by both conservative and liberal media outlets to secure audience share and political power.

The book explores the evolution of the term 'race-baiter' and its implications in contemporary media discourse.

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Mentioned by Eric Deggans as a book he wrote about systemic racism's effects on media and society.
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