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What does rationality mean when life won’t fit a spreadsheet? If models demand one common scale, what happens to values that can’t be compared? Are we optimizing choices, or narrowing them to what’s easy to count? When do toy problems stop teaching us about real ones? Can preferences be “mapped” if the act of asking reshapes them? When is precision a disguise for guesswork? What standard should judge error when the world is fuzzy by design? If we want better decisions, should we start by choosing better frames? How do fast intuitions and slow reflection share the work when stakes are high? When should we pause because the first answer felt too easy? How can diverse perspectives expose what one mind won’t see? How do we weigh the uncountable without pretending it’s all commensurate? What does a life well chosen look like beyond being error-free?

Barry Schwartz is an emeritus professor of psychology at Swarthmore College and a visiting professor at the Haas School of Business at Berkeley. He has spent fifty years thinking and writing about the interaction between economics, psychology, and morality. He has written several books that address aspects of this interaction, including The Battle for Human Nature, The Costs of Living, The Paradox of Choice, Practical Wisdom (with Kenneth Sharpe), Why We Work, and most recently, Choose Wisely (with Richard Schuldenfrei). Schwartz has spoken four times at the TED conference, and his TED talks have been viewed by more than 25 million people.

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