Firms of Endearment
How World-Class Companies Profit from Passion and Purpose
Book • 2003
This book explores the concept of 'Firms of Endearment', companies that earn powerful loyalty and affection from their stakeholders by aligning their interests and delivering emotional, experiential, and social value.
It highlights how these companies outperform others by focusing on passion and purpose, and provides practical guidance on transforming relationships with customers, employees, partners, investors, and society.
The authors argue that these firms are part of a fundamental transformation in capitalism, moving beyond traditional corporate social responsibility to build sustainable success and leave the world a better place.
It highlights how these companies outperform others by focusing on passion and purpose, and provides practical guidance on transforming relationships with customers, employees, partners, investors, and society.
The authors argue that these firms are part of a fundamental transformation in capitalism, moving beyond traditional corporate social responsibility to build sustainable success and leave the world a better place.
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Mentioned when discussing the correlation between purpose, performance, and share price in the workplace.
Dr. Daniel Crosby - Purpose at Work: Unlocking the Transformative Power of Meaning in Your Workplace
