#27103
Mentioned in 2 episodes
Personal Influence
The Part Played by People in the Flow of Mass Communications
Book •
Paul Lazarsfeld's 'Personal Influence' is a seminal work in communication studies, exploring how interpersonal relationships influence the spread of information and attitudes.
The book challenges the 'magic bullet' theory of media effects, arguing that media messages are often filtered and interpreted through social networks.
Lazarsfeld's research, conducted in the 1930s and 40s, emphasizes the role of opinion leaders in shaping public opinion.
The book's findings have had a lasting impact on advertising, public relations, and political communication.
Its conclusions were later used to support the idea that mass media's influence is limited.
The book challenges the 'magic bullet' theory of media effects, arguing that media messages are often filtered and interpreted through social networks.
Lazarsfeld's research, conducted in the 1930s and 40s, emphasizes the role of opinion leaders in shaping public opinion.
The book's findings have had a lasting impact on advertising, public relations, and political communication.
Its conclusions were later used to support the idea that mass media's influence is limited.
Mentioned by
Mentioned in 2 episodes
Mentioned as a book explaining the theory of personal influence.
12 snips
Not All Propaganda is Art 9: Freedom or Death
Mentioned by Jefferson Pooley as a Mandarin theorist who held intellectuals to high standards and disliked anti-American intellectuals.
Not All Propaganda is Art 6: The Kitsch Debate
