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Mentioned in 1 episodes
Hacking Marketing
Book • 2016
Scott Brinker's "Hacking Marketing" explores the application of agile methodologies to marketing.
The book emphasizes iterative development, continuous improvement, and data-driven decision-making in marketing strategies.
It provides practical frameworks and techniques for adapting agile principles to marketing teams, projects, and campaigns.
Brinker's work highlights the importance of flexibility, collaboration, and rapid experimentation in today's dynamic marketing landscape.
The book is a valuable resource for marketers seeking to enhance their efficiency and effectiveness.
The book emphasizes iterative development, continuous improvement, and data-driven decision-making in marketing strategies.
It provides practical frameworks and techniques for adapting agile principles to marketing teams, projects, and campaigns.
Brinker's work highlights the importance of flexibility, collaboration, and rapid experimentation in today's dynamic marketing landscape.
The book is a valuable resource for marketers seeking to enhance their efficiency and effectiveness.
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Mentioned in 1 episodes
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Adam Grenier
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
