#1175
Mentioned in 2 episodes
The Red Bull Story
The Incredible Success of Dietrich Mateschitz
Book • 2023
This biography by Wolfgang Fürweger provides an in-depth exploration of Dietrich Mateschitz's personal and professional life.
It covers his journey from discovering the energy drink market in Thailand to building a global brand and media empire.
The book highlights Mateschitz's innovative marketing strategies, his involvement in various sports and media ventures, and his impact on the beverage industry.
It covers his journey from discovering the energy drink market in Thailand to building a global brand and media empire.
The book highlights Mateschitz's innovative marketing strategies, his involvement in various sports and media ventures, and his impact on the beverage industry.
Mentioned by
Mentioned in 2 episodes
Mentioned by the podcast host to draw a parallel between his social habits and Walt Disney's.
1,353 snips
#346 How Walt Disney Built Himself
Mentioned by 
David Senra as the only biography written about Red Bull's founder, available in German.
David Senra as the only biography written about Red Bull's founder, available in German.1,236 snips
#333 Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz
