We're coming to you today to bring you up to speed on some things we've doing since our hiatus.

One of the ways we've refocused our efforts is on our Sightlines.news brand. If you're not already aware - Sightlines.news is our industry leading insights platform for the beverage alcohol and functional beverage industry. It's a subscription-only newsletter and consultancy run by myself, and two voices I know you're familiar with - Bryan Roth and Kate Bernot.

You can subscribe to Sightlines at Sightlines.news, or now you can follow our weekly brief in audio form by subscribing to The Gist by Sightlines, our new podcast weekly summary, available wherever you listen to podcasts. It has its own dedicated feed - it won't be published here. So you should probably pause and go search for that and subscribe now before you forget. It's called The Gist, by Sightlines. Here's the link to Spotify and Apple Podcasts

We've been building Sightlines in the background for a couple years now, getting our product-market-fit tuned in just right. What I mean by that is - we've know there's a desperate need for new perspective on the business side of alcohol and functional beverage - everything from the future of IPA to energy drinks to hydration to cannabis - it's a wild wild world out there and not everyone is a billion dollar company with an insights and marketing department who can discern what's happening and why.

Well, that's where the ingenious data analysis and insights development if Sightlines comes in - making sense of a seemingly senseless world of beverage that's usually inundated with anecdote and narrative that doesn't really hold up under scrutiny - and costing small companies a fortune, not to mention the opportunity costs of missing the mark time and time again.

But how do companies sift thought all the data to make decisions about what's next? Well, at Sightlines, we've found a way to level-set with our audience to provide the most critical information - often counter to the prevailing narratives - about what's driving certain trends, categories, and value chain decisions. Some things are inherently consumer-driven, as they always have been. The pursuit of flavor, function, and feeling in peoples lives through beverage is timeliness even as it's constantly changing. But in regulated industries, consumers don't always get what they want - and producers have to navigate a world of legal grey areas, retailer priorities, and wholesaler consolidation that both stifles competition and creates unexpected white space.

Sightlines is exceptionally good at helping companies navigate all that, with what we call actionable insights. It's not research for research sake - it's insights that help you make decisions about what's next for you and your most important audiences.

So, first of all, you should subscribe - there's a monthly and yearly subscription package that gets you multiple reports a week in your inbox. And if you're wondering if it's for you - let me tell you, everyone from Boston Beer to Beat Box, to Martinelli's Apple Juice, to Reyes rely on Sightlines to stay ahead of the competition. But small producers like Highland Brewing in Asehville, Allagash Brewing in Portland Maine, and 503 distilling in Portland Oregon rely on Sightlines to accelerate their growth. Wineries, distilleries, THC companies, and RTD and FMB producers all look to Sightlines for the uniquely cross-category insights we can deliver.

Some have even brought us into their innovation process to partner on their portfolio optimization and pipeline development.

And this week, for those of you who voraciously consumer podcasts as part of your knowledge gathering process, we've launch The Gist by Sightlines, a new podcast series you can find wherever you listen to podcasts (Here's the link to Spotify and Apple Podcasts) where Kate and Bryan and myself break down our recent reporting to give you a sense of what we're working on and why.

If you want to get the insights, you'll need to subscribe to the newsletter on Sightlines, but if you need another way to keep up, this podcast called The Gist by Sightlines will be a great weekly listen and keep you up to speed. Here's the link to Spotify and Apple Podcasts

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