Waiting for Your Cat to Bark
How to Understand Your Customers and Sell More
Book •
In "Waiting for Your Cat to Bark," Brian and Jeffrey Eisenberg delve into the psychology of online conversions, introducing a framework of four distinct buying modalities: competitive, spontaneous, methodical, and humanistic.
The book explores how understanding these modalities can significantly improve marketing and sales strategies.
It emphasizes the importance of tailoring messaging and design to resonate with each buyer type.
The authors provide practical advice and techniques for creating effective sales pages and landing pages that appeal to a broader audience.
The book's core message is that recognizing and catering to diverse buyer preferences is crucial for maximizing conversion rates.
The book explores how understanding these modalities can significantly improve marketing and sales strategies.
It emphasizes the importance of tailoring messaging and design to resonate with each buyer type.
The authors provide practical advice and techniques for creating effective sales pages and landing pages that appeal to a broader audience.
The book's core message is that recognizing and catering to diverse buyer preferences is crucial for maximizing conversion rates.
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Jeff Sauer
The Power of Buying Modalities
