Zero Complaints
Turning Customer Input into Improvement
Book •
Zero Complaints provides a systematic approach to understanding value from customer perspectives and designing systems that preempt complaints.
It also clarifies promises and simplifying processes and empowers teams to act on insights rapidly.
The book's goal is to institutionalize feedback into strategy so that complaints drive improvement, rather than blame assignment.
It also clarifies promises and simplifying processes and empowers teams to act on insights rapidly.
The book's goal is to institutionalize feedback into strategy so that complaints drive improvement, rather than blame assignment.
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Mentioned by Philip Kotler, featured in Gotham Mahayen's Zero Complaints Framework, on the Web3 CMO Stories podcast.
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