

The Color of Modernity
Book • 2015
Barbara Weinstein's 'The Color of Modernity' examines how São Paulo's modernization in the early 20th century shaped racial and national identities in Brazil.
The book investigates the complex relationship between industrialization, urbanization, and the construction of racial categories.
Weinstein argues that São Paulo's elite promoted a vision of modernity that reinforced white dominance while marginalizing Afro-Brazilian populations.
This study explores the cultural and political dimensions of race, providing insights into Brazil's history of inequality and social exclusion.
By analyzing various cultural forms and political discourses, the book reveals how modernity was racialized in São Paulo.
The book investigates the complex relationship between industrialization, urbanization, and the construction of racial categories.
Weinstein argues that São Paulo's elite promoted a vision of modernity that reinforced white dominance while marginalizing Afro-Brazilian populations.
This study explores the cultural and political dimensions of race, providing insights into Brazil's history of inequality and social exclusion.
By analyzing various cultural forms and political discourses, the book reveals how modernity was racialized in São Paulo.
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Referenced by Reighan Gillam as a recent scholar who examines race, critiquing the whiteness of Sao Paulo.

Michael Amoruso, "Moved by the Dead: Haunting and Devotion in São Paulo, Brazil" (UNC Press, 2025)