Genius of the Beast

In this book, Howard Bloom presents a compelling argument that capitalism, despite its imperfections, is a system that allows the best and brightest to emerge.

He advocates for reviving businesses by injecting them with emotion, desire, and passion.

Bloom draws on his diverse experiences, from his work in popular culture to his insights into human and mass behavior, to illustrate how all life, from bacteria to human beings, is programmed to flourish under the free market system.

The book is filled with personal anecdotes and historical examples, making it both captivating and thought-provoking.