#8028

Mentioned in 4 episodes

The Man Who Sold America

The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

Book • 2010

Arthur W. Schultz

Jeffrey L. Cruikshank

This book tells the story of Albert D. Lasker, a pivotal figure in shaping modern advertising through innovative techniques like 'reason-why' advertising.

Lasker's influence extended beyond advertising into politics, sports, and social services, leaving a lasting legacy on the 20th century.

Despite his achievements, Lasker faced personal struggles with mental health throughout his life.

Mentioned by

Mentioned in 4 episodes

Mentioned by

David Senra

in the context of his advertising heroes and their approach to talent.

#306 David Ogilvy (Confessions of an Advertising Man)

Mentioned by

David Senra

when discussing Albert Lasker's work and its relevance to Bernays' career.

#256 Edward L. Bernays (Public Relations, Advertising, & Persuasion)

Mentioned by

David Senra

as a biography of Albert Lasker, the father of modern advertising.

#206 Albert D. Lasker (the creation of the advertising industry)

Mentioned by the podcast host in the context of sales techniques.

#231 William Rosenberg (Founder of Dunkin Donuts)

Mentioned by

Bill Maher

as a guest on the show and author of The Man Who Sold America, and Trump: The Unraveling of the American Story.

Ep. #501: Congresswoman Tulsi Gabbard, Seth MacFarlane

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