#1694
Mentioned in 4 episodes

The Man Who Sold America

The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
Book • 2010
This book tells the story of Albert D. Lasker, a pivotal figure in shaping modern advertising through innovative techniques like 'reason-why' advertising.

Lasker's influence extended beyond advertising into politics, sports, and social services, leaving a lasting legacy on the 20th century.

Despite his achievements, Lasker faced personal struggles with mental health throughout his life.

Mentioned by

Mentioned in 4 episodes

Mentioned by David Senra in the context of his advertising heroes and their approach to talent.
1,319 snips
#306 David Ogilvy (Confessions of an Advertising Man)
Mentioned by David Senra when discussing Albert Lasker's work and its relevance to Bernays' career.
190 snips
#256 Edward L. Bernays (Public Relations, Advertising, & Persuasion)
Mentioned by David Senra as a biography of Albert Lasker, the father of modern advertising.
103 snips
#206 Albert D. Lasker (the creation of the advertising industry)
Mentioned by the podcast host in the context of sales techniques.
94 snips
#231 William Rosenberg (Founder of Dunkin Donuts)
Mentioned by Bill Maher as a guest on the show and author of The Man Who Sold America, and Trump: The Unraveling of the American Story.
Ep. #501: Congresswoman Tulsi Gabbard, Seth MacFarlane

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